WHAT WILL HELP US AS AN INDUSTRY GET FROM WHERE WE ARE TODAY TO WHERE WE NEED TO BE, TO SURVIVE AND THRIVE IN THE NEW WORLD OF DESIGN AND CONSTRUCTION?
Architects have become marginalized because others take on more risk, and better articulate what they do. I work with AEC Professionals to help them discover their voice, center – and locus of power – again.
As an advocate for emerging and midcareer design professionals, I coach them to not only survive but persevere and thrive, no matter where they are on their career paths; to understand what is on the horizon, to see where the AEC industry is heading; to break barriers & become all they are capable of.
I work with AEC professionals to become collaborative teammates, enabling them to find the confidence, resilience, and resourcefulness to address important, intractable, wicked problems; to articulate what value they bring to project teams, owners, and the industry; to communicate effectively and get the most from each other; not to subsist in survival mode, but to achieve their professional goals, dreams, and ambitions.
In everything I do, I try to accomplish three things: help move industry forward, help people evolve professionally, and help firms and individuals prepare for the future, one book, article, podcast, webinar, workshop, keynote and tweet at a time.
I make it my goal and practice to inspire and energize emerging and seasoned architects, engineers, contractors, owners, and manufactures, to become force multipliers and talent accelerants who make those around them better.
I work with people to become better design professionals, specialists, and teammates, to move forward in their careers, toward becoming Superusers, equipping them with the mindsets, soft skills, and skillsets they need to take-on today’s and tomorrow’s increasingly complex projects and problems.
FAIA LEED AP
Like voice navigation for the AEC industry, I help design professionals get to where they want to go, faster, and more assuredly, encouraged, invigorated, and more fulfilled for having traveled there together.
If you haven't had the time to roam the planet collecting the best advice and case studies from the industry experts as Randy Deutsch has, then this book is for you.
MICHAEL LEFEVRE, FAIA
While Deutsch's book title sounds intimidating, it really should be viewed as a guidebook for architecture firms that are considering - or that have already implemented - the software.
A must-read for architects who want to remain competitive and viable in the foreseeable future. Randy's prescient book points out how architects can capitalize on data.